How To Create Content That Go Viral

Content — What people come to your blog for is its content (texts, photos, videos, etc.). Content is the king of the blog. You may have awkward navigation, a crooked design, poor search engine positions, or a complete lack of goals, but it doesn't matter if you create content — you will still be read (if you promote well, of course).

Content is The King Meaning

So, why does everyone believe content is the king? Well, basically because without great content, there is nothing to get you connected with your customers.

These days, you don’t stop creating great content if you want to be successful in marketing your products or services.

The rise in popularity of content marketing is largely thanks to how much it is about the customer rather than the marketing or the company.

This attracts more people and gets them more involved.

There are many reasons why content marketing is so successful and why the phrase ‘content is the king’ is still true.

In this article, we know How To Write Content That Go Viral.

But first,

Blog categories

Categories are used to cover several topics on your blog or cover one subject from different angles. 

You don't have to try to cover all the topics in your blog, but you can twist one from different angles, intersecting it with other issues.

What is the most important thing in any blog besides content?

The main thing is regularity.

It's simple. Your loyal audience wants to read something new on your website and wants to update their knowledge. If you do not post content regularly, your audience will be disappointed.

Even distribution of content over time is very important. The worst thing is when you, for example, give out five posts in a week and then keep silent for two months.

Preparations for the future

In case of a vacation, lack of inspiration or a big accident in life, you need to have a few blanks that you can get out and put on a blog when you don't have the time or desire to write posts at all. In order not to leave readers, you can write several posts in advance that will be relevant on any given day.

The Advance Blog Tips: Do not dump a bunch of posts on the reader at once, but distribute them evenly over the month. 

It is also important to have an even ratio of content by category in the blog. That is if you plan to publish three posts a week, and you have three categories, then ideally each of them should have one post.

It is clear that life makes its own adjustments, and you can publish, for example, two posts in a row on one topic, and then write a month on another (creative person, what to take from you), but ideally, you should strive to ensure that the content is diverse, otherwise, readers who are interested in only one category may get bored and leave you.

Content plan

It is very important that the blog is constantly filled with new content. The keyword here is CONSTANTLY.

So I suggest that you take your eyes off the monitor right now and honestly answer yourself one question: how much time per day, per week, and per month am I willing to spend on a blog?

A lot depends on this figure. Next, try to imagine, or rather measure in reality, how much time it takes you to create a single post.

If a job, a small child, or an active social life don't allow you to write more than one post a week, then exhale and write this very one post.

No need to play superhero and try to squeeze out three. It is better to write one high-quality post, but it should be published once a week. Even better — choose different categories and assign them to specific days. For example, on weekends I post book reviews, and on Thursdays, I post something about freelancing. At the beginning or at the end of the month. More often I manage to stick to this plan, but not always. However, this is a skeleton that I focus on, so it's easier for me to create content for a month ahead so that I can have a few posts in stock and know what else I want to write.

Alternatively, you can take one main blog topic and assign it 50% of the content, and the rest of the content can be on other related topics.

The ratio of content in categories is chosen only by you. It is very important to keep a rhythm and publish something on your topics so that readers do not lose focus and do not forget what your blog is about in general.

Of course, you are a living person, some topic may no longer be interesting to you, and it will be replaced by another. The main thing is that this transition should be smooth, so as not to frighten your reader, who is used to finding a certain type of content from you and comes to you only for it.

A blog rubricator is necessary not only for easy and fast navigation, but also for a person who came to you for the first time to understand what you are writing about, what your blog is about, and what you can find here.

Therefore, category names should be simple and intuitive. Avoid vague, ornate names. Only specifics, only hardcore.

My blog has five main categories: Blog, Make Money, Review, Solution, Uncategorized.

 To date, they are all relevant, and I write to each of them.

How to work with content

There are only two ways:

1. You create categories based on the topic and your audience. And for each category, you write content that you distribute evenly over time.
2. You simply write a list of topics and create content, and after six months (approximately) of blogging, you intuitively divide the content into categories. Then it will be clearer to you what you want to write about next, and what topics “fell off” by themselves.

How to create a content plan

I'm writing a list of topics for a month. 

Next, in the planner, I record on what day I plan to release what post. I have regular and floating categories. I can change my mind at any time, change the positions in the plan. But the fact that it's written gives you some sort of starting point for working with a blog. I usually complete the content plan for a month by 50 per cent and consider this a good result. The main thing is regularity.

Then I take a topic for one post, write a structure — the “fish” of the text, and then make a draft based on the structure. Then I sand and edit the draft, select photos, and send them to the proofreader. The last stage: I upload a blog post and set it on the timer).

I'm not going to tell you the obvious things here, that every post should have an introduction, the main part, and a conclusion. Or that there should be text first and then a picture.

Remember about responsibility

The most important thing is to be responsible for everything you write on the blog and be prepared for any reaction, sometimes even the most inadequate. It is clear that we are changing, our opinion is not set in stone, but at the time of publication of the post, you must be 100% agree with what you write.

What are the types of posts?

  • Product Posts
  • Engagement Posts
  • News / Trending Posts
  • Promotion of Blog Posts
  • Competitions
  • Stock Photograph Posts
  • Screenshot Posts
  • Infographics
  • Personal Photograph Posts
  • Workplace Behind-the-Scenes Posts
  • Videos
  • Multimedia / Interactive Content
  • Polls
  • Questions
  • Quotes / Memes
  • User-Generated Content
  • Stories
  • Livestreams

Of course, I haven't listed all the types here, just the most basic ones.

What posts often go viral:

  • Posts with the title: “17 Top Affiliate Marketing Tools To Skyrocket Your Sales“;
  • Puzzles and Riddles: Blog posts are the most common kind of content shared online.
  • Inspirational content: Our young generation needs inspirational content to build their life’s goal.
  • Infographics: Did you know that 67% of B2B marketers create infographics?
  • Case Studies: A real-life example helps you grasp a concept very quickly.
  • How-To Guides: Most ‘how to’ content follows a problem-solution approach. In fact, if you look at the search terms people use while surfing the internet, you’ll notice that many begin with ‘how to’.
  • Top Posts: You might have seen articles titled ‘Top 15 Recipes to impress your guests’. The ‘top’ in these titles may stand for ‘the best’, ‘most popular’ or the ones with ‘best outcomes’.
  • Long-form Content: For an article to appear at the top of search results, it needs to have a word count of 1500 or more, says Google.
  • Humanized Stories: Your readers are human beings. Therefore, they have a natural tendency to relate to strong emotional content – real-life stories about struggle, kindness, determination, and hope.
  • News / Trending Posts: People liked to be kept up-to-date with what happens around them

Write Unique and Copywrite free Content

I often see this question in the comments to lessons and at personal blogging consultations: “Mahipal Vishnoi, there are a lot of blogs on my topic, how can I stand out?”

Unfortunately, I don't have a universal answer to this question. You will have to find it yourself. Here you need to go not on the path of parodying someone but look for yourself. Once I really liked how a young lady, let's call her Jessica Stansberry, runs a blog, and I sat and thought: how cool she writes, I want to write like Jessica Stansberry. It's good that I came to my senses in time and started writing like Jessica Stansberry. And my readers found me and loved my style and what I write about. I hope that you will have the same experience. Think about how you differ from hundreds of thousands of bloggers. How your blog will stand out. Try reading Russell Brunson's Book “Traffic Secrets

Interaction with other bloggers

In this lesson, we'll look at more ways to interact with other bloggers. It is important to understand that other bloggers are not competitors, but colleagues and like-minded people. If you look at the blogosphere in this way, you can meet a lot of interesting and useful people. This is how I found friends and like-minded people, as well as partners to implement my small ideas. In addition, it gives you the opportunity to exchange your audience a little.

Options for Interaction with other bloggers

  1. Joint blogging (not the best idea, but some people like it).
  2. Guest posts: A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a “post”, but on someone else's blog the writer is a ‘guest’ –
  3. Interview (when one blogger interviews another on an interesting topic).
  4. Joint creative projects — when two bloggers create a product together and promote it through their blogs. 
  5. Joint online projects.
  6. Participate in competitions with each other or manage creative projects (such as marathons, etc.).

Useful reading:

People Also Asks

👽 What makes viral content?
Viral content is online content that achieves a high level of awareness due to shares and exposure on social media networks, news websites, aggregators, email newsletters and search engines.
👽 What is a viral post?
A blog or social media message that is continuously shared by everyone who receives it.
👽 What are the disadvantages of viral messages?
The main disadvantages of viral marketing are: Association with unknown groups – The strength of viral marketing depends on the transfer of messages from person to person. … Spam threats – If made badly, viral marketing can guide to significant spam issues. Keep away from making merely financial-based offers.
👽 Why is going viral important?
“Going viral” means that your content resonates so much that people talk about it all across the Internet. … The viral content (whether it's a blog post, video, or tweet) catches on fire and it becomes enthusiastically shared on Twitter, Liked on Facebook, and commented on.
👽 What is the difference between trending and viral?
As nouns the difference between trending and viral

Is that trending is a trend, or inclination in a particular direction while viral is (marketing) a video, image or text spread by “word of mouth” on the internet or by e-mail for humorous, political or marketing purposes?
👽 What is an example of trends?
The definition of a trend is a general direction or something popular. An example of a trend is a northern moving coastline. An example of a trend is the style of bell-bottom jeans.

Power is gained by sharing Knowledge, Not hoarding it.

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