how to choose a niche is a widespread question. Choosing a niche is the very first and most crucial stage of creating a blog.
But it's so easy to make mistakes at this stage. Especially for new bloggers,
That's why I've prepared a very detailed guide to find the perfect niche for you.
I promise that after reading it, you will not have any questions.
Let's be honest…
9 out of 10 new bloggers will not survive the first year — this is a fact.
I've seen this happen many times:
- A person starts blogging with passion. He is full of motivation and publishes three articles a week.
- After a while, they publish an article once a month.
- After some time, they completely lose interest in blogging and stop posting content.
But why is this happening?
The main reason is that people lose motivation because they don't see results (or don't get the results they expected).
And when I talk about results, I mean, first of all, earnings.
In selecting a niche, using these instructions, you will completely change your idea of the blog.
After reading this article, you will be able to:
- Maintain Patience and Motivation for years
- Start treating your blog like a business
- Learn how to Measure the result with earned money
What is a niche, and why is it needed?
In a general sense, a niche is the subject of your blog. That is, what topic your articles will be on.
Topics can be different: blogging, fitness, online earnings, technology, etc.
Niches can be narrow or wide.
- Fitness is a broad niche
- Fitness for men — more narrow
- Fitness for men at home — even narrower
- Fitness for men over 45 at home — an even more, more limited searches
Obviously, the narrower the niche, the smaller its audience.
- More than 165,000 people a month are interested in the question “how to lose weight?”
- At the same time, the narrower question “how to lose weight after childbirth” is asked by only about 5,000 people a month.
- That means the audience of the first niche is almost 80 times larger than the audience of the second (narrower) niche.
Now let's answer two common questions:
- Question #1: Why choose a niche at all? Why not write about everything: yesterday about furniture, today about travel, tomorrow about fitness?
- Question #2: Is it better to choose a narrow or wide niche for your blog?
Each of us can correctly answer these questions based on our own experience.
Let's imagine that you have an Audi car and its gearbox is broken.
Then who would you instead contact for repairs?:
- In general, to any car mechanic who repairs everything from Honda to Mercedes.
- To a specialist specifically for Audi.
- To a specialist who is only engaged in the repair of gearboxes for Audi.
The answer is obvious — we always trust narrow specialists more because we consider them experts.
It's the same with a blog. Readers trust bloggers who work in narrow niches more.
So for a blog, you need to choose a relatively narrow topic.
- It's easier to become an expert in a narrow niche.
The narrower the topic, the deeper you can dive into it. The audience will consider you an expert, seeing in the articles a deep knowledge of the subject.
- It's easier to get ahead in search engines.
Google and Bing are more like niche blogs. They get higher positions in the search for queries from their topic.
- You only attract the target audience.
All of them will be interested in the topic of your blog, which makes them more loyal.
- Easier to sell.
It will be easier for you to understand your target audience's pain so that you can offer the most appropriate solution to their problems.
- It's easier to work with your audience.
If you write articles on a narrow topic, then each of your articles will be interesting to the target audience. Therefore, it will be more willing to follow your new content.
Now we know that to get the best results, our niche needs to be relatively narrow.
It's time to talk about how to choose a perfect niche.
In total, there are four factors that you need to pay attention to:
- Personal interest in the topic
- Audience size
Let's take a closer look at each of them.
Choosing a profitable niche
When choosing a blog niche, finding a niche where you can earn money is the most important thing.
Do not lose motivation for a long time, set financial goals immediately, think about monetization, and think like a businessman.
So we have to choose a money niche.
How do I do this?
- Is your audience ready to buy
Let's compare two niches: weight loss and astronomy. Are people in these niches ready to pay you for your help?
In the first case, Yes. Peoples are interested in losing weight.
At the same time, they will be ready to pay a high price for:
- Informational courses and books will help solve their weight loss problems.
- Products for weight loss: diet products, sports nutrition, home exercise equipment, etc.
- Consultations or personal training sessions
- Various weight loss treatments (anti-cellulite massage, liposuction, etc.)
In the second case, What can you sell to people interested in astronomy?
Probably just a telescope. And then a small part of this audience needs it.
As you can see, the difference is massive:
- In the first case, you can make hundreds or thousands of sales per month
- In the second case — only a couple of people buy per month
Think about. People are ready to pay for solving their problems.
2. See how other blogs are monetized related to your niche
Go to several popular blogs in your chosen niche and see how they are earning.
Suppose your selected niche is related to blogging. Go to popular blogs related to blogging and see how they monetize their blog and what to do for earnings.
3. Look for affiliate programs in this niche
Find affiliate products to sell to your targeted audience.
Let's say you're going to start a blog about home workouts.
Then you can advise your audience: home horizontal bars, collapsible dumbbells, exercise mats, etc.
Look affiliate program for your selected niche.
If an affiliate program exists, you can insert affiliate links to these products in your articles, and you will earn money from each transaction.
Finding an interesting niche.
Will you be interested in writing on the same topic for a year or two?
Can you write 100 articles on this topic without hating your chosen niche?
The topic should be interesting to you.
These are essential questions.
What should you do if you can't find a niche that fits all these conditions?
- Think about a hobby that you have or would like to do.
- What do your friends ask you for advice?
- What can you talk about for hours?
- Is there a topic that you were interested in as a child?
- Do you have any achievements in any field?
You don't have to write on the same topic forever:
- Over time, you can delegate writing articles for your blog to third-party authors.
- In the future, you can expand your niche by capturing a broader topic.
How to check the demand of your selected niche
You already know that you have to choose narrow niches. But how narrow
Let's assume that you choose The Porcelaine (This is a breed of dog)
You know everything about them. You can talk about them for hours and can quickly write dozens of articles about them.
But the problem is that there will be no one to read you.
If we look at the demand, we can see that just over 500 people a month are interested in this topic at Google.
Therefore, even if you write dozens of articles, you can't get more than 1,000 visitors per day from search engines.
How do you find out if there is enough demand for your chosen niche?
Step #1: We evaluate it using Google Search.
You need to choose the five most popular keywords that best suit your niche.
Then check these keywords‘ search volume.
If more than 5,000 people search these queries in a month, then you will have enough demand in this niche.
To make it easier to calculate the amount, I use the Keywords Everywhere browser extension.
Niche: Weight loss Diet
- Lose weight after giving birth
- Weight loss in a week
- Lose weight nursing mom
- Throw it off after giving birth
- weight loss tips at home
Total of 33K requests per month.
This means that the niche is suitable for the blog, and there is enough demand.
Niche: cryptocurrency trading.
- Bitcoin Trading
- Trade cryptocurrency
- Cryptocurrency Trading
- Bitcoin Trading
Total of 2900 requests per month in the USA.
The niche is suitable for a blog.
Step #2: Check trends for your selected niche
Some niches were once popular, but over time the demand has fallen.
A blog niche should remain relevant for many years to come. And ideally, it should also grow.
To find out if the niche has a future. Go to google trends and search any keyword related to your niche.
Here we can track the trends over the past year.
As you can see, the query “Cryptocurrency trading” has grown more than three times over the past year.
It doesn't show the number of requests, but you can use it to see the trends over the past 15 years and compare several requests with each other.
The next thing to check is seasonality.
The demands of the same niche during the season and off-season may differ significantly.
So, if you choose a seasonal niche, you can sit for six months almost without visitors.
Go to Google Trends, enter a query, and select data for the last five years.
An example of the “Christmas trees.”
This request has a very short lifetime. 11 months out of 12, demand is close to zero.
So when you check demand, consider seasonality.
Step #3: Check the traffic to niche blogs
The logic here is simple — if blogs in this niche have high traffic, then the demand is high.
The main thing here is to understand whether they attract an audience from other niches.
You can know by the following criteria::
- The domain and blog name indicate the niche. For example, the Advance Blog — it is obvious that the site is dedicated only to Blogging. Another example is Apple-help — this site is dedicated only to Apple technology.
- All menu items and categories must belong to the same niche.
- Review the blog articles. And select the theme which perfect for your niche.
Checking the competition
On the other hand, if the competition is high, then you can make good money in this niche.
The higher it is, the harder it is to promote your blog.
So if you've found a niche with virtually zero competition, then don't be too excited. It may be tough to earn money in it.
So, how do you evaluate a niche for competition?
Step #1: Look at the search results.
Enter a keyword related to your niche in the search engine and look at the output.
- The first is the availability of ads.
I typed into Google the phrase “how to start a blog.”
As you can see, the first three positions in the search results are occupied by ads.
That means the competition is high. People want to be shown for this request and are even ready to pay for it.
Now let's enter a different query. For example, “the largest planet in the solar system.”
There are no ads in the search results, which means that the competition is low.
2. Which sites appear in the search results
If you see forums, Q & sites, and Wikipedia on the first page, the competition is low.
If niche blogs are at the top of the search results, the competition is most likely high.
Step #2: Analyze the top sites
Now we need to go to the sites that occupy the first 5 positions in the search engine and study them.
- The first is, which types of ads are in their blog.
- The second is the quality of the articles
Step #3: Use the services.
I tried different services to evaluate query competition.
Paid services can provide helpful information. But you can use free services. One of the free is Ubersuggest and google keyword planner.
How do I choose a niche? 4 tips.
Select a niche that should be:
- Be profitable
- Have low competition
- Be interesting to you
- Have a high demand
To choose a niche correctly, you should go through and analyze more than a dozen sites. Try to look for new ideas and write them down constantly. If you like a topic, understand it, or want to understand it, analyze it first.
Success in choosing a profitable niche!
You can choose a profitable niche by following these steps:
- Is your audience ready to buy
- See how other blogs are monetized related to your niche
- Look for affiliate programs in the selected niches.
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